Digital Marketing Services

It’s not enough to just create great content and hope the ever-changing algorithms of popular search engines will stumble across your site: you must continually monitor, improve, and change to keep up with the pace of today’s markets and technology. At Zibtek we can tailor a plan to the needs of your business. We can help you right-size your digital marketing efforts based on factors like company size, target audience, industry sector, and your goals.

We are living in the information age. Studies by global researcher Forrester, show that almost 93% of all internet traffic comes from a search engine. Of that search engine traffic, 65%-80% of traffic is commanded by Google. Their ranking process is a mystery but designed to be intuitive.

Search engine results pages (SERPS) are dedicated to delivering content to users based on the intent of that user search. As ideas and events evolve over the world so do these algorithms. SERPS are increasingly efficient at delivering the right content for the right search. Delivering your message to your customers by having it show up in the right search will require an understanding of user intent.

How to use Digital Marketing to promote your business

  • Content Marketing
  • E-mail Marketing
  • Social Media Marketing
  • Search Engine Marketing

How to Create a Digital Marketing Strategy 

  • Define your brand
  • Build your buyer persona 
  • Create your S.M.A.R.T goals
  • Choose your digital marketing strategies
  • Set your digital marketing budget
  • Brainstorm your strategy
  • Launch your campaigns
  • Track your results

What are the benefits of Digital Marketing

Having a strong digital presence will help you in multiple ways:

  • It will make it easier to create awareness and engagement both before and after the sale
  • It will help you convert new buyers into rabid fans who buy more (and more often)
  • It will kickstart word-of-mouth and social sharing—and all the benefits that come with them
  • It will shorten the buyer's journey by presenting the right offers at the right time

Developing a Content Marketing Strategy

Done right, your content marketing will not only attract prospects but also move them through a marketing funnel to drive more sales and grow your business.

It does that by taking content marketing out of the blog...

What do we mean by that? Simply that content marketing can't do its job if it's limited to blogging. It's so much more than blogging.

You see, content marketing is a full-funnel tactic, meaning it should deliver valuable content at every stage of the Customer Value Journey.

To move your prospect through the Customer Value Journey, you'll need to create content that satisfies their needs at each of the 3 conversion funnel stages: Awareness, Evaluation, and Conversion. Encoderbox provides a content marketing service that helps your business grow. 

E-mail Marketing campaign 

Looking for a cost-effective way to grow your business? Our professional email marketers help your business stay top-of-mind with your prospects and existing customers by sending custom newsletters. Test opt-in email marketing today! In today’s online-all-the-time world, consumers are connected to digital technology 24/7. With all the noise, it can be hard for you to stand out above your competitors. Opt-in email marketing is one of the best ways to stay in front of prospects and existing customers—92% of US adults use email, and 70% on average have used a coupon or discount from a marketing email in the past seven days.

When done right, email marketing campaigns are simple, efficient, cost-effective, and read by relevant eyes. Opt-in email marketing, drip email marketing, and marketing automation from Encoderbox are a low-cost way to increase referrals, up-sells, leads, and booked jobs (sales)!

See our email marketing services below, contact our email marketing company online or call 03xxxxxxxxx for an email marketing services list, including pricing. 

Social Media Marketing

Social Media has over 2500 billion unique monthly active users spending at least 40 minutes per day on the site. Social media ads give business owners the power to finely target and reach a specific consumer market, all without breaking the bank on their marketing budget.

Encoderbox social advertising services help businesses of all sizes transform their digital marketing strategies by: Generating higher social engagement on organic and boosted posts Increasing referral traffic to your website from social media Creating a solid fan base of returning customers Collecting data—including contact information—about new and prospective customers Driving conversions through dynamic buyer-stage marketing