It’s not enough to just create great content and hope the ever-changing algorithms of popular search engines will stumble across your site: you must continually monitor, improve, and change to keep up with the pace of today’s markets and technology. At Zibtek we can tailor a plan to the needs of your business. We can help you right-size your digital marketing efforts based on factors like company size, target audience, industry sector, and your goals.
We are living in the information age. Studies by global researcher Forrester, show that almost 93% of all internet traffic comes from a search engine. Of that search engine traffic, 65%-80% of traffic is commanded by Google. Their ranking process is a mystery but designed to be intuitive.
Search engine results pages (SERPS) are dedicated to delivering content to users based on the intent of that user search. As ideas and events evolve over the world so do these algorithms. SERPS are increasingly efficient at delivering the right content for the right search. Delivering your message to your customers by having it show up in the right search will require an understanding of user intent.
How to use Digital Marketing to promote your business
How to Create a Digital Marketing Strategy
What are the benefits of Digital Marketing
Having a strong digital presence will help you in multiple ways:
Developing a Content Marketing Strategy
Done right, your content marketing will not only attract prospects but also move them through a marketing funnel to drive more sales and grow your business.
It does that by taking content marketing out of the blog...
What do we mean by that? Simply that content marketing can't do its job if it's limited to blogging. It's so much more than blogging.
You see, content marketing is a full-funnel tactic, meaning it should deliver valuable content at every stage of the Customer Value Journey.
To move your prospect through the Customer Value Journey, you'll need to create content that satisfies their needs at each of the 3 conversion funnel stages: Awareness, Evaluation, and Conversion. Encoderbox provides a content marketing service that helps your business grow.
E-mail Marketing campaign